The sad truth about the excitement over the Nokia 3310

The industry hype around the classic dumbphone betrays a pointed fact there is only so much you can improve a smartphone that already does it all

Mobile World Congress the showcase of the most cutting-edge technology on the planet is in full swing in Barcelona this week. Phones, wearables and everything else with a microchip is showing off fantastic new features. But all anyone really seems interested in is a remake of a phone from 17 years ago, the Nokia 3310.

There are a few ways to look at the Nokia 3310. It could just be a marketing ploy, or a Hollywood-esque remake because the industry has run out of ideas. Or maybe its trying to tap into the feeling that modern life is too connected, harking back to a simpler time. But whatever you think the Nokia 3310 is, it tells us something interesting about the state of the smartphone industry in 2017.

Its an absolutely damning indictment of the state of the smartphone market that the world is so excited and obsessed with a retro feature phone that shipped 17 years ago, said Ben Wood, chief of research at CCS Insight.

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